Sunday, February 14, 2010

France's New Hotel Classification

A reform of the hotel classification has been on the news since more than a year: Indeed until now there were no five stars hotels in France, but since the beginning of 2009 the change is on: Hotels that volunteer will be rated from one to five stars for a minimum of three years and a maximum of five years. The evaluation will be done, at the expense of the volunteers. Moreover the ratings will have to be approved by the French government

The point of this new classification system is simply to mix different point of views related to norms and understand and respond better to the clients’ needs by responding better to the comfort criteria that are a “must have” and other criteria that can please the clients.

The move was of course orchestrated by the French government whose goal is to place tourism “at the heart of the economical growth “ by defining a new political plan concerning tourism: “destination France 2020 “the matter was discussed this summer at the “Assises nationale du tourisme” that took place this summer.

The challenge is to support tourism which is the first industry of France: With the globalisation and the client’s changing needs France has to be competitive with other destinations concerning the clients’ behaviours and needs. (Not having a five star rating is a serious handicap considering that the client doesn’t always know the fact that France’s highest class of hotel is “four star luxe”).



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