You may have the most wonderful hotel in the world, with gorgeous landscaping, comfortable rooms, and impeccable service, but if guests don't know about it, your occupancy rates will be a continual disappointment. In this day and age, the most critical component of hotel marketing is great hotel website design. Why Hotel Website Design? The numbers say it all. During 2007, almost a third of all hotel revenues will be generated by online channels. Moreover, over half of your target audience's decision-making is influenced by the Internet. Over a third of hotel guests choose their hotel based on online research, but book through another channel. The remainder researched their choices through an Internet portal, but then tried to book directly with the travel provider. Without great hotel web site design, it's as if you printed 1,000 beautiful, four-color, ten-page brochures that stunningly captured the unique nature of your hotel at ten dollars apiece, and then locked them away in a cupboard. How effective would they be? The "look and feel" is vitally important in motivating visitors to explore your hotel product, and in guiding them to buy, but without the right technology, site structure, and navigation methods, you will only have marginal online revenues. Hotel Search Engine Optimization Even if you have a wonderful hotel web site design, if no one can find your website when they are searching online for that "luxury San Diego hotel," that "romantic B&B outside Paris," or that "adventure scuba holiday in the Maldives," it's as though you didn't have a website at all. The way that potential guests will find your hotel web site is through search engine optimization. Search engine optimization is both an art and a science - and shouldn't be left to amateurs.
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Wednesday, October 21, 2009