In the hotel business it is well known that reserved rooms are preferred rooms and while the walk up business definitely helps the bottom line it is the pre determined revenue of the reserved rooms that hotels use to make their living. That means that getting as many rooms reserved as possible and tied down with credit card confirmations and that means marketing the hotel to get that extra business.
People are always traveling for various reasons and the only reason they do not choose your hotel over another hotel is because they have seen something on the other hotel and they have seen nothing in regards to yours. The key is to not just get the marketing machine cranked up and working in your favor but to identify the key areas where your marketing efforts, and dollars, will see the most return.
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